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Ok, you’ve seen animated population pyramids before, but it happens to the best of us that they don’t work in a certain environment. Like I had to witness during a recent conference, someone clicks a link and nothing happens: wrong browser, missing plugin, content/security restrictions. All you get is a blank window.
While many of us will have their prepared laptop with them on conferences, there are lots of occasions where booting up even a smaller laptop doesn’t fit. Now what if you could show your data during every conversation and it just worked? Lucky enough who has an iPhone or iPod touch (OS 2.1 from August 2008 or newer). Have a look:
And check it out right here for yourself (works with Firefox 3+, Safari 3+, Opera 9.5+):
Animated Population Pyramid (Germany 1950-2050) – iPhone edition
Depending on the language of your browser this visualisation will be localized to either english, french, german, spanish or russian (meta-data is available in english/german only).
Don’t mistake this for a gadget ad. A lot of our products need quite some explanation, they need someone who puts them into context and this could perfectly happen during so many face to face conversations we have. And while we put most of our efforts online these days, in a personal conversation usually a leaflet or booklet has worked better so far. But this changes.
You might argue that mobile phones just become as powerful as ordinary computers and so will play all our web content including animations (like the iPhone already does), but with this example I wanted to show how one could adapt – with just a few hours work – interactive graphics for those smaller devices.