IMAODBC 2013: And the winner is …

The Best-Presentation Award of the International Marketing and Output Database Conference IMAODBC 2013 in Neuchâtel/Switzerland goes to Ilka Willand from the  German Federal Statistical Office destatis.

Ilka presented the reputation analysis 2013 of destatis which aims at getting information about  target groups for statistical information – also the ones not reached (yet).

Target Groups

There’s a new target group approach:

First results (more to come later)

First results of the not yet finished survey show how these groups search statistical information and how they want to access this information (green: preferred behaviour, red: not preferred behaviour).
Interesting: In Germany social media are considered to be for private use only, not for accessing official statistics .. :

.

Here is the full presentation (link)