Mid-December 2014 Statistics Switzerland launched its first digital publication for tablets (iOs. Android) and (and!) browser, in French and German. The name for this publishing category is ‘DigiPub‘.
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In App Store and Google Play
DigiPubs are provided via the SwissStats App available on Apple Store and Google Play (Windows to come later ).
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In the browser 
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The challenge: Storytelling in times of tablets
Storytelling in the time of tablets and mobile people performs in a new field.
The idea and the message are old – let‘s call it the book paradigm.
But it‘s a book in new clothes. New aspects must be taken into account: new possibilities, skills, tools and processes.
.folio
After evaluation, the choice for a performant and sustainable publishing instrument fell on: .folio, an open format, part of Adobe‘s Digital Publishing Suite DPS.
.folio provides:
- Standardised navigation
- Wide range of presentation possibilities
- Integration of internet content
- Runs on most platforms, also browsers
- Publication in the major stores
- Production based on layout programs, editing systems or web content management systems
- Open format (ZIP archive with PDF, HTML, XML inside).
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Rethink publication !
Electronic publication offers everything needed to make a story appealing. But this means: Rethink publication!
Authors and also publication specialists (publishers, visualisers, layout designers) are challenged
- in terms of concept with regard to the content that is to be communicated
- in terms of the presentation due to the possibilities that the medium is opening up
- in terms of collaboration with specialists.
New ways of working, processes and also changing job descriptions are the result and necessary.
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The Concept
The whole story about choosing and developing DigiPubs is in the following presentation:
Download presentation (format: Powerpoint): Dotfolio.pptx
Download presentation (format: PDF): dotfolio.pdf
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