Facebook is (in terms of figures) the most important ecosystem. And it attacks more and more traditional web sites. Starting in March facebook pages get new functionalities and it will be possible to create micro-sites on facebook pages.
‘One particular item is emerging with perhaps the greatest challenge and the highest potential for Page owners — there is a new way to present custom content on Facebook Pages. Tabs and FBML are going away. Get ready to friend iFrames. ‘ (mashable)
‘iFrames are not new. An iFrame is a standard HTML tag that allows one page to be inserted into another. It would seem like a pretty obvious way for Facebook Page owners to customize content … “ The evolution of Facebook becoming the replacement for the branded micro-site is well on its way.” Jascha Kaykas-Wolff of Involver’
More on mashable!