Snapshots from the Census Years

Recently the ONS has published some new interactive content aimed at bringing together visualisation, narrative,audio,data table, images and animation into a single compact product. The Snapshots from the Census Years product is, in one sense, a logical continuation of the storytelling themes Armin talked about in his recent posting

Snapshots from the Census Years - integrating content

As we move from print to web, it becomes clear that we need not think of visualisation/narrative/data as such separate constructs.  Modern web content should allow us to integrate these forms so they can be authored together as a powerful composite product:  Clicking on a story in the text highlights the appropriate part of the graph.  Enabling audio allows you to follow the text while looking at the graph.  Each component allows and encourages further exploration of the other components.  Although only a small product aimed at promoting our 2011 Census, it really does suggest there is more scope for integrated outputs from official statistics producers.