One thought on “Semantic Web: Google’s next step

  1. Bluntly put, Larry’s Page Rank is going out and semantic analysis is in. Or put another way, link popularity can only get you so far, as a search engine. What really matters is content relevance and user satisfaction (with their search queries). This can only happen with a deeper understand of the meaning of the text on each page within a website and how that relates to incoming search queries.

    Semantic analysis and link citation analysis will intersect to provide more relevant results. This combined with other signals; UGC (growth and quality), usage/user metrics (time on page/site, bounce, repeat visit rate, etc.), age, link growth, etc. drive SERP positioning but what has changed is the relative importance of links, which is decreasing over time. The MetaWeb acquisition is living proof.

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