Comparing websites – a playground or more than that?

There are several tools that offer interactive comparisons between websites. It’s quite amusing playing with such tools. I did it with websitegrader and got results like these for some statistics websites … and for blogstats:

Comparing Wesbites

In general I think these comparisons give a first hint and are just interesting but should never be used or understood as scientific explanations. Deeper investigations are needed.

A test with Statistics France shows only very small differences in a second report. The tool seems to be coherent in itself.

Some explanations about the measured categories (partially from Websitegrader):

“A website grade of 97/100 means that of the hundreds of thousands of websites that have previously been evaluated, Websitegrader’s algorithm has calculated that this site scores higher than 97% of them in terms of its marketing effectiveness. The algorithm uses a proprietary blend of over 50 different variables, including search engine data, website structure, approximate traffic, site performance, and others.” – From Websitegrader. Not very transparent!

Google PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves important weigh more heavily and help to make other pages important.” – From Google

Traffic rank by Alexa . Alexa is an online service measuring millions of sites on the Internet and comparing them.

Inbound links: One of the most important measures for a website is how many other sites link to it. The more links the better.

Google inexed pages: This number is the approximate number of pages that have been stored in the Google index. The Google web crawler will visit the website periodically and look for new content for its index.

5 thoughts on “Comparing websites – a playground or more than that?

  1. I tested this service for Statistics Sweden, Denmark and Norway and got this message back:

    Your HubSpot Website Grader report for is ready! Click here to view your report:
    Feel free to share this link with your colleagues, and come back often to get an updated score.

    Interesting to compare with Armins output.

    I would have liked to compare with more countries, but perhaps there are limititations in terms number to compare with for this free service?

  2. Very interesting post and comments.

    I would really like to think that Alexa ranks our own higher than our excellent colleagues (even the Census Bureau, despite 30 times more inbound links)!

    Unfortunately, as far as I can tell, Alexa doesn’t appear to be able to deliver data on a sub-domain basis. The figure shown here (rank 10 228) is actually that of our top domain If one compares and on Alexa the two resulting curves are identical.

    There might be a way of using Alexa for sub-domain data, but I haven’t figured it out yet.

  3. Its always a lot of hassle researching information on local seo tips small
    businesses, glad I came across this though…so useful
    Comparing websites – a playground or more than that?

    – The latest addition to my weekly read!

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