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Explaining statistical facts to a broad audience is a difficult task. There are lots of recommendations how to write well and how to foster statistical literacy by writing well.

Here are some hints given by the’ iconic businessman and original “Mad Man” David Ogilvy. On September 7th, 1982, Ogilvy sent the following internal memo to all agency employees, titled “How to Write”: (taken from brain pickings)

Here’s the link to the Roman-Raphaelson book mentioned in Hint #1.

And here are two more links:

and espacially satistically significant: